NEW Première restores 99% of the original strength of the hair.
The Premiere series was born out of an unprecedented scientific discovery that showed that calcium in water amplifies the effects of damage to hair.
Have you ever tested the hardness of the water in your home? Do you get scale deposits on surfaces in contact with water? The water we use on a daily basis contains calcium, which deposits on the surface of the hair and between the scales, making them rough and dull. Calcium can penetrate to the keratin fibre and can make hair more brittle and break easily, especially if the hair is chemically treated. As it lightens, the strand becomes more porous and can deposit up to 3 x more calcium. This can also be one of the reasons why the blonde shade achieved in the salon fades and mattes at home.
Kerastase has come up with a range that tackles just this problem, ridding hair of excess calcium and reconnecting broken keratin strands.
The Premeiere range is backed by research that has created innovative solutions to hair problems.
The key to the breakthrough action of the Prèmiere range is the synergy of the calcium-fighting citric acid and the hair-repairing glycine in an 8% concentration of acid, in synergy with the hair-sealing peptides.
Organic citric acid captures and removes excess calcium residue from the hair surface down to the strand, removing calcium build-up and reducing frizz and stiffness.
Once the calcium is removed, this amino acid penetrates the inner layer of the hair and helps to restore broken strands of the keratin chain, which can significantly reduce hair breakage.
A chain of amino acids helps to fill and seal the hair surface, resulting in a stronger fibre that stays moisturised and shiny.
The range has been granted 12 patents and conducted more than 600 trials, resulting in the right formulation to deal with calcium build-up in the hair.
Hair is healthier, shinier and stronger.
In addition, the range has a luxurious fragrance with tangerine and citrus at the top, a silky and delicate floral scent at the middle and all-encompassing woody notes at the bottom.
Book an appointment for a salon treatment. If you purchase Kerastase Premiere products during your treatment, you will receive a -10% discount on the products.
